Today, customer experience is more crucial than ever, and studies have shown that businesses with a user experience mindset drive their revenues by 4% to 8% higher. The first interaction a customer has with your business is when they pull into your car park. And even though it seems unimportant, it may be the very thing that puts you ahead of your competitors. On that note, below is a discussion on the importance of car park management for your business.
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Cost reduction
In addition to keeping your car park appealing and secure, regular upkeep can help you avoid expensive future repairs or replacements. For instance, your asphalt car park can live longer if you have regular crack fills, repairs, and seal coatings. These maintenance services can help prevent various substances such as water, heat, cold, and gasoline from infiltrating the paving and reducing its quality and strength. Industry experts say you can improve your parking space lifecycle for between 20 and 30 years with good management and regular servicing.
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Maximize your space
Your car park should be able to support growth when your business expands or engages new hires. Failure to keep up with your car park well managed may cause crowding and disorder. For example, faded spot lines in your car park can cause your customers to park ineffectively. Unfortunately, this can cause traffic and make it impossible for others to assess your business premises. Also, customers are more likely to avoid parking close to potholes or cracks, decreasing the parking space available.
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Reduce liability
In addition to safeguarding your customers and their cars, making your car park safer lowers your risk of being sued or facing liability problems. Your company can be held legally responsible should a customer fall or suffer harm due to cracks or potholes on your business premises. Injury risks are also significantly higher when customers or premises users push around their heavy luggage or shopping carts on bumpy ground. It is common to see potholes and cracks develop in driveways due to soil settling. This is why grubbing is important during construction. Routinely filling them up can help avoid injuries on your property. You can see more information on why you need site grubbing.
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Preserve the aesthetics of your premises
A clean car park speaks volumes about your company, especially for new clients. And every time a customer enters your establishment, it is the initial indication of your brand image. First impressions count, and the way your lot, pathways, and landscaping look can influence a customer’s opinion. This can result in a sale and lifelong loyalty. The aesthetics of your car park affects your business in several ways. This includes highlighting landscaping features in the parking space area, restoring vibrant colours in the car park, and eliminating regular construction waste and debris
Investing in your car park can improve your business safety, cut your monitoring costs and help build a steady business income stream. It can be useful to consider ways to improve your business car park offering, starting with the ones mentioned here.
