Website design and marketing companies are important in helping businesses drive their online presence. With many companies now starting to appreciate the importance of having great web developers and designers who also utilize online marketing, it’s only natural that designers look for ways to stay ahead of the competition.
So what are the good trends you should look for from a potential web design company to introduce to your website?
Responsive website design
Usage of mobile internet has now surpassed that of desktop and laptop, so websites need to be built with mobile users in mind.
This is achieved through responsive design where a web designer will build websites with small mobile screens in mind, before then making this mobile-friendly website fit larger screens. It means visitors to your website won’t miss out on any information – irrespective of the device they are using.
Originality is also another big trend
Originality is also another big trend. There is still a good use for stock imagery and standardised text, but many companies want images, text, and videos that are unique to their business.
One way in which this is being explored by good web design and marketing companies like Trafficon is via the creation of original video content for website use. It’s likely that you’ve been on websites that feature unique video and audio on the splash page. These videos are either produced in conjunction with web designers, or by the web designers themselves.
Experimenting with page layouts
Each year brings new web design concepts, ideas, and norms for how you should structure both web page layout and website structure in general. Website designers can help you best apply these trends and suggestions to your website as they can be fast-moving to keep up with and difficult to add to your website. Here are three-page layout suggestions for your web design.
- Start by thinking about your use of white spaces on your pages. You might not think that white space is a hack but take a look at some of the most successful websites. They don’t fill every black area of the screen with images, graphics, or text. White space can be used to demarcate important content. Whilst white space and elegance are currently in style, too many websites try to cram their content into too small a space or place it ‘above the fold’. Space things out and give your readers room to breathe.
- Split screens. Here the page is divided into two parts, often of equal size. Pages are divided in this way to show two important pieces of information and to express duality in content. This could be to promote a product or service with two equally significant features or versions. A traditional stacked layout is not suitable as it emphasises one feature over another.
- Finally, when creating your website, consider whether your software product would benefit from a container-free layout. This involves removing elements such as dividers, boxes, footers, and headers. This minimalism gives visitors a simple, elegant linear presentation without any visual packaging. Reader’s attention is solely focused on your content.
