Back when TV was the only video advertising platform, most small companies would never have dreamt of getting involved in video marketing. It was too expensive and too difficult to get airtime.
However, thanks to the birth of the internet, we now have a platform in which videos can be more freely distributed. Most people have fast internet speeds that are able to handle videos. Meanwhile, video production has become a lot cheaper. All in all, video advertising has become more accessible to companies of all sizes.
This has encouraged businesses to experiment with video and come up with all kinds of creative ways to promote their brand. Here are just a few different ways in which you can use video marketing to help boost business.
Make your website more engaging
Many companies are starting to use video content to bring their website homepage to life and entice visitors to stick around. In fact, if you click here, you’ll see that video content is listed as one of the key website trend predictions for 2020. This could be an auto-play video or a static video.
Stand out on social media
Video content can also help you to get noticed on social media. In fact, stats show that on Twitter, a video Tweet is 6 x more likely to get retweeted than an image tweet. This could be video content you’ve produced yourself or you could simply share other people’s video content that you think is relevant to your brand.
Create video adverts to be displayed on streaming platforms and apps
Streaming platforms and apps often display video adverts. Creating a video advert to feature on these platforms could increase your exposure and help you to gain more customers. Some platforms may be pay-per-click, while others may require you to bid to place your ad somewhere.
Show off your expertise with a vlog
A vlog is a series of diary-style videos that is popular on YouTube. Many businesses have started using vlogging as a way of sharing knowledge and advice, which in turn can improve credibility and build exposure. You can record and post these videos yourself – investing in a decent camera and microphone is recommended for keeping your videos high quality.
Record live videos and webinars
Live videos and webinars can be another way of using video marketing. Using video, it’s possible to give presentations live to people or record and broadcast events in real time. Real estate agents have even started using video to give viewings on properties saving the person from having to travel to the property.
Use video to create product demos, walkthroughs and tutorials
Videos can also be used to help demo your product, as well as offering walkthrough and tutorials. This is particularly common with software – it’s possible to record a tutorial of you using the software while recording commentary over the top.
- This post has been written by an outside source – See Disclosure Policy
