How beneficial would it be to develop a mobile app for your business?
In our current age, most people use their smartphones more often than they use their desktop computers. Sitting down at a terminal, visiting a website and filling out an ordering form is still a valid method of acquiring your online shopping or accessing your favorite company’s website is still a valid method of client/business interaction, but it’s not as convenient as a smartphone app can be.
Utilizing a smartphone app in your business has a multitude of benefits. Using professional iPhone or Android app developers to help you focus on your mobile solutions will allow you access a smartphone audience that you’re currently missing out on.
Smartphone apps are better than only having mobile browser versions of your website available. This list will inform you of the reasons why.
Accessibility
Most people check their phone on average 50 – 110 times a day. That number might seem astronomical, and it is. If your app is installed on a smartphone, as the user browses through their app list, your company will be featured there every time. What better method of permanent advertising exists?
Also, you can generate reminders or notifications that pop up on the user’s smartphone periodically or when something important happens with their account. This directly connects you to your client’s pocket at all times, and that’s the dream of any marketer.
Localized Profiles
Instead of managing customers by their addresses and order information, asking them to sign up for a mobile app account can help you localize all of their information in one place. This gives you a chance to more easily access profile information during your support tickets.
It also allows a great amount of diverse promotion opportunities, as you can feature whatever product you’d like to market at the forefront of their app home screen.
This is a natural and organic way of advertising, and it’s accessible at all times. What’s better is that you can change up your advertising and never need to pay a penny for the privilege. The app is your space.
Cross-App Promotion
A great way to generate interest in your app and by extension your firm is by cross-promoting sign-up memberships with other apps. For example, the popular meditation app Headspace once ran a promotion with Spotify. If you signed up for a month of Spotify, you received 3 months of premium Headspace usage for £0.99 a month.
Partner with like-minded firms in your field of relevance and you’re sure to generate interest from two lots of audiences instead of one. It’s also a great way to celebrate the launching of your app.
Social Media Integration
Among many popular apps these days, you can find the ‘login with social media’ option. The customer signing up for an account with Facebook and Twitter by extension relays their basic information to you. You can information to draw up demographics based on who your product is most popular with. Information such as how old they are and where they live.
You can then make this the focus of external marketing campaigns.
App development is the way forward. If you implement it, the benefits listed here are yours for the taking.
