As a business, it’s imperative that you look after your existing customers; after all, they’ve been loyal to your business and purchased from you in the past – so you want to keep them coming back for more!
However, for a business to grow it’s also important that you reach out to people that might not know who you are, yet might be interested in what you’ve got to offer at the same time.
In today’s marketing world, that can be extremely difficult, especially if you’re up alongside other brands that people know and trust.
However, it’s not impossible! Here are some tips on how to turn strangers into potential customers.
Know your target audience
Wouldn’t it be amazing to have a product or service that everyone wants or needs?
As great as that would be, the harsh truth is that no matter what you do, you won’t be able to please everybody, and that’s why it’s important to define your niche and know who your target audience is.
If you’re selling power tools and equipment, for example, you’ll want to target those that work in the industry and those that love DIY and home improvement.
In that simple sentence, there are already clues on which direction to take your marketing; DIY, home improvement, and building industry workers. Once you’ve figured out who you’re targeting, the rest will fall into place.
Give them something for nothing
Did you know that your marketing efforts have a few milliseconds to grab the attention of strangers?
In this day and age, marketing efforts around the world are getting stronger and stronger, and a great way of grabbing people’s attention is to give them something for nothing.
Whether this is a solution to a common problem people run into within your industry, or a free money off voucher when they sign up for your mailing list, people are more likely to engage with your content if you’re giving them something for free.
This is called inbound marketing and you can learn more about how to run an inbound marketing campaign here and why it’s an effective marketing strategy.
Create amazing visual content
Written content is effective, but it’s usually more effective for those that are already invested in your business.
Creating amazing visual content to capture their attention will help draw them in to learn more about who you are as a business and what you can offer them.
This could be an amazing image with your products, an educational video teaching people how to use your products, or even a YouTube channel with dedicated reappearing guests for people to familiarise themselves with.
When people feel at home with content, they’re more likely to go back for more and therefore, more likely to make a purchase.
With some clever marketing techniques and some familiarisation, you can easily turn strangers into potential customers.
Once you have their attention, you can then work on turning a maybe into a sale and building a lasting relationship with your new customers.
- DISCLOSURE – This post has been written by an outside source
