Most things are done online these days. Especially when you think of it from the angle of a consumer. We browse our smartphones for all sorts. Looking at things we want to buy, doing our food shopping via our laptops or smartphone apps. Reviewing items, researching potential purchases, the list goes on. So it is now more important than ever for a business to have an online shopping element on their website, more commonly known as an eCommerce store. However, it’s all well and good having the option, but are you really making the most of your online store? I thought I would share with you three ways you can super-charge this side of your business. Enabling you to get more business as well as making more money, which are the two things any business owner likes hearing, I’m sure.
Knowing the ideal customer and getting the right message across
Having an online store is essentially the easiest part of this whole transaction. Most websites builders come with this functionality if you are doing it yourself, and certainly any digital executives you have working for you can code something up in a heartbeat. But, having the store and having the ideal customer are two totally different things. Much like your site needs SEO, your eCommerce store also needs optimising ensuring that you know and have the ideal customer that gets the right message. This is when experts in eCommerce marketing could work in your favour. Helping your online store to do what your website may already be doing.
Taking advantage of opportunities to cross-sell
As a business owner you are always looking for the opportunities to cross-sell or upsell, so your online store should be no different. Having options where customers are faced with products that they may also like from your range or something that works alongside the product they are thinking of purchasing. If it comes to services and packages that you offer, up selling to more expensive and elaborate packages could be an option by stipulating by day or week how much there is a difference. Often people are more enticed if they are presented with other options instead of the need to look for these options themselves.
Finding ways to eliminate those abandoned shopping carts
There are staggering figures and studies that suggest that for every 100 customers that visit your site and browse your online shop, 60-70 of those will abandon their shopping cart mid-shop never to be seen again. Have you ever wondered why? Make it your mission to find out why this happens? Is it add-on fees or high postage costs? Is it finding better value products elsewhere? Look hard at your business and try and put yourself in the shoes of the consumer. Doing this could help you to eliminate some of those reasons why and help you to bring the ratio between abandoning a cart and completing a sale.
I hope that these three options of improvement could help your online store become a huge success.
