Starting your own business, no matter what field it is in is a daunting process. Especially if you have no experience of owning one. But when it comes to a niche business such as a mobile DJ/disco business, it’s important to know what steps you should take to develop your brand, market yourself and how you will stand out from the crowd.
Photo by Kevin Horstmann on Unsplash
A mobile DJ business certainly isn’t right for everyone. But if you have the confidence to be able to talk to the public, love music and bringing people together through it and being your own boss, it may be the right career for you.
So how do you become a mobile DJ?
Firstly, it’s good to gain some work experience working alongside a professional DJ. This will allow you to see what a typical day in the life of one is, how to command a crowd, what types of music is popular at events, all the equipment you will need to purchase and how to actually perform.
Once you are comfortable with how it all works and maybe have had a go at it yourself, set out a business plan. This will contain the goals you wish to achieve, the strategies you will take in order to succeed and what marketing you will do (amongst other key elements). This is an important step for any startup business. The research behind the business plan will also allow you to see what your potential earnings could be and some techniques that you could use to make more money in the future.
Then, you can start to grow your music collection and listen to a variety of different types of music – getting you comfortable with songs that are often requested. It will also help you to develop the style of music that you will be playing – which you can advertise when it comes to promoting yourself. Once you have learnt an array of genres, you can begin to buy equipment. From reading reviews online to going to shops and testing them out, you can find the right equipment for you. A great way of enhancing the experience for your customers alongside the speakers is by purchasing additional equipment such as strobe lighting.
When you have all the equipment, it’s important to sort out the legal stuff. First, register your business. It’s important that the government know what you’re doing and what your earnings will be in order to work out what tax you will have to pay. You will also have to get insurance, from public liability to equipment cover – which will ensure you are covered if any complaints come in and if any of your equipment gets damaged.
Then comes the fun part – marketing!
When you have established yourself as a business, it’s a good idea to promote yourself and get the word out about your services. A good way of doing this is through social media, as more people are likely to see it. You can also do it through an event website and through other online advertisements (as well as the good old fashioned way of poster advertisements). Once you have built up your business, you can ask customers for reviews which you can use on your websites and images, which will convince others to hire you.
*This post has been written by an outside source – Please see my disclosure policy.
