The web is becoming an increasingly important tool for small business owners when it comes to making a success of their company and their brand. It’s not all too difficult to understand why when you take a look at the extreme success of various online businesses and take into account that almost every high street retailer also has a website which allows them to operate online in tandem with their brick and mortar store. Now, operating online allows customers to order goods from you from the comfort of their own home. This can prove to be extremely convenient for them, especially if you offer next day delivery options. Engaging with E-commerce also allows you to operate round the clock. You no longer have to work with strict opening and closing times, as you can leave an online store unmanned and operating twenty four hours a day, seven days a week. You can also open up your brand to a worldwide market of consumers with the simple addition of international shipping options! However, setting up a website alone isn’t going to give you an edge. You need to make sure that everything is as up to date as possible if you want to outshine your competition. Here are a couple of areas to focus on!
Web Design
Most of us will use a professional website design agency to create a stunning website from scratch. But it’s important to keep in touch with these professionals on a regular basis, rather than never contacting them again once your page is up and running. There are constant developments in web design that can improve your webstore. You need to engage with these in order to keep web users content. After all, studies have found that most people will decide whether they will stay on your page within three seconds of clicking on it. What may have been appealing in the past may be outdated, so you cannot guarantee that customers will keep coming back if you never update or revamp your site!
Social Media
Your business’ online presence should also span to social media. Let’s take Instagram as an example. While you may associate this photo sharing app with personal pursuits, it can also have great benefits for your business. Thanks to its largely visual premise, it’s a great space to advertise your goods. So set up a page for your business today! Make sure that your content is well curated and that you use a professional product photographer to create the photos that you intend to post. This will guarantee quality for your followers.
Advertising
If you haven’t tried out PPC or “pay per click” advertising yet, it’s about time that you do! PPC will see ads for your brand spread around the web on websites that draw in a similar audience to the one you’re trying to gain attention from. The best part? You only pay when people click the link and are directed to your site!
These are just a couple of ways that you can help to ensure that your small business’ online presence is always up to date! Incorporate them into your business practice sooner rather than later to maintain your audience and to
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