Whether you like it or not, you’re going to have to make the leap sooner or later. If you want to be one of the big timers, you’ve got to know how to go from a small business to a big one. Unfortunately for some people, they just settle for less and stay a small business with a small profit. But you go into business for two reasons. One, because you’re passionate about what you’re selling, and two, to try and get rich. Nobody can deny those two reasons are valid. But you’re never going to get anywhere money wise if you stay small. This article is here to guide you from the small pond to the big one.
Your Brand
Other than creating your name and a logo, you might not have thought much of your actual brand. What are you as a company going to stand for? What is your ethos? What is your promise to customer or staff? They’re all things that equal a good brand. So, the first thing you’re going to want to do before trying to get big is trademark your company. The business world is full of thieves, and someone could easily come along and take your idea, and then make it better. Trademark consultants can guide you through the process and make sure it’s done properly. Try and trademark your idea as well as your company. It’ll then make it a legal case if anyone comes along and tries to steal your idea. Be sure to think carefully about the first few questions in this paragraph as well. Building a successful brand relies on those questions.
Your Workforce
These are ultimately the people who are going to drive your business to success. They’re the powerhouse you need, and sometimes take for granted. Some companies however, fall a bit short when it comes to employees. For whatever reason, you might end up with an employee who doesn’t work hard, doesn’t show up on time, has a lot of time off. After a while it all adds up and does really affect your business. As a business owner, you need to be able to recognise who is going to do good and bad for your business. You can’t be afraid to let anyone go who you don’t feel is up for the job. Once you know you have a strong workforce, you need to focus your efforts on keeping them motivated. Use money incentives to get them to work harder, and reward to sufficiently if they do overtime. If you work in the sales industry, teach them the sales technique you’d expect them to be using. The worst thing you can do is let an employee just do what they want. Make sure they’ve had proper training, and if it isn’t given by you, make sure you’ve trained the person who is going to be doing it. A good workforce really is the key to going from a small business to a big one.
