Presenting your products in the right way in your store makes a huge difference to how much attention people pay to what you have to sell. The right presentation can convince people to make a purchase, whereas bad presentation could make them turn away. There’s lots that you can do to improve your product presentation and the overall look of your store so that your customers feel more inclined to spend their money. You can use subtle psychological cues and more obvious tactics to persuade people to buy, whether they were intending to when they came into the store or not.
Make Good Use of Signs
You can use signs in a number of ways in your store. They can provide directions, promote your products or give important information about your store and what you’re selling. Of course, your signs can be more exciting than plain text. You can design posters and signs that tell people where they need to go or inform them about your latest offers. Switch up your signage too so that it stays interesting. You can use your brand colors, have eye-catching graphics and make sure that your copy is interesting too. Don’t forget to think about the placement of your signs too.
Demonstrate Product Use
Products lined up on a shelf aren’t very exciting. While it’s an economical way to have all of your products visible, it’s also worth considering how to make everything a bit more exciting. Some of your products might be better off telling a story and demonstrating how they can be used. Create displays of your products to show how they might be used, grouping them together to create a scene or story. Look for affordable display mannequins for sale so you can have a good stock to switch around if you sell clothes. Home items can be put out in little scenes, like a garden set under a gazebo.
Create Plenty of Light
Light is important in any retail environment. If it’s dark and gloomy, it’s going to be pretty difficult to sell anything – unless you’re selling glow in the dark products. The lighting that you use in your store can influence how happy your customers are and how much they spend. Warmer lighting can encourage your customers to spend more time in certain areas, whereas very strong and bright light can put some people off.
Use the Right Colors
Color can also make a difference in your store. Bold colors are eye-catching, but they’re not always the right choice for your brand. You might also want to think about the stores around you. If others are using bright shades, you can think about how to create a contrast and stand out. You should look into the psychology of color and how different colors can affect people in different ways. In fact, many people will choose whether to buy a product based on color – particularly in areas like fashion.
You can improve presentation in your store using a variety of methods and smart tricks. Make sure you change things around regularly to make your products attractive.
- This post has been written for Morning Business Chat by an outside source.
