Loyalty is a hard thing to quantify and an even harder thing to build, sometimes. It’s an emotional connection built off a context that can be hard to establish in the cold, digital world.
However, that doesn’t mean that it’s impossible. Here, we’re going to look at five ways you can build that loyalty online using the strengths only found in digital business.
Stay engaged socially
They say that familiarity breeds contempt but, in the world of business, familiarity breeds trust. You don’t have the storefront to establish your business as a known quantity but by creating an effective social media presence and being active with your followers and replies, you can start establishing the familiarity you need to ensure trust.
Be ready to lend a hand
If you help your customer out of a jam, then it only stands to follow that you’re going to win their trust to some degree. Having effective customer support mechanisms, such as Click4assistance live chat is going to help you do that.
You can greet them on your website, then be there, ready to leap into action as soon as they have a question for your team. Solving their problems establishes that you’re invested in their success.
Seek their input
One of the only things more valuable to your customers than valuing their successful journey through your business is valuing their opinion and input.
They’re likely to share their thoughts with you, no matter what. But making use of customer feedback tools like Ask Nicely shows that you’re being proactive and that you genuinely want to know what they think.
Aside from making them feel valued and thus more likely to return, this has the added benefit of helping you get an idea of their pain points.
Keep them up-to-date
Aside from being asked for their opinions, your repeat customers are going to want to be kept in the loop when it comes to any changes in the business.
As such, it’s a good idea to establish an email marketing campaign that they can sign up to on your website. Not only can you make sure they get the updates they need, but you can offer exclusive sales and, with each email, establish the familiarity that can lead to loyalty.
Establish a loyalty program
Of course, if it’s loyalty that you’re after, then there are programs designed to specifically build it. Loyalty programs like Loopy Loyalty take the step of quantifying and adding value to loyalty, often in the form of points.
They don’t work for every business but, when they do, they can incentivise customers to keep coming back, keep sharing the good word, and keep being engaged in general.
Establishing loyalty should be a key goal for your business. It can help foster positive word of mouth, improve your average lifetime customer value, and ensure that your brand gets the kind of prestige that can take it to the heights of business. Hopefully, the tips above help you win the loyalty you need.
Loyalty is a hard thing to quantify and an even harder thing to build, sometimes. It’s an emotional connection built off a context that can be hard to establish in the cold, digital world.
However, that doesn’t mean that it’s impossible. Here, we’re going to look at five ways you can build that loyalty online using the strengths only found in digital business.
Stay engaged socially
They say that familiarity breeds contempt but, in the world of business, familiarity breeds trust. You don’t have the storefront to establish your business as a known quantity but by creating an effective social media presence and being active with your followers and replies, you can start establishing the familiarity you need to ensure trust.
Be ready to lend a hand
If you help your customer out of a jam, then it only stands to follow that you’re going to win their trust to some degree. Having effective customer support mechanisms, such as Click4assistance live chat is going to help you do that.
You can greet them on your website, then be there, ready to leap into action as soon as they have a question for your team. Solving their problems establishes that you’re invested in their success.
Seek their input
One of the only things more valuable to your customers than valuing their successful journey through your business is valuing their opinion and input.
They’re likely to share their thoughts with you, no matter what. But making use of customer feedback tools like Ask Nicely shows that you’re being proactive and that you genuinely want to know what they think. Aside from making them feel valued and thus more likely to return, this has the added benefit of helping you get an idea of their pain points.
Keep them up-to-date
Aside from being asked for their opinions, your repeat customers are going to want to be kept in the loop when it comes to any changes in the business.
As such, it’s a good idea to establish an email marketing campaign that they can sign up to on your website. Not only can you make sure they get the updates they need, but you can offer exclusive sales and, with each email, establish the familiarity that can lead to loyalty.
Establish a loyalty program
Of course, if it’s loyalty that you’re after, then there are programs designed to specifically build it. Loyalty programs like Loopy Loyalty take the step of quantifying and adding value to loyalty, often in the form of points.
They don’t work for every business but, when they do, they can incentivise customers to keep coming back, keep sharing the good word, and keep being engaged in general.
Establishing loyalty should be a key goal for your business. It can help foster positive word of mouth, improve your average lifetime customer value, and ensure that your brand gets the kind of prestige that can take it to the heights of business. Hopefully, the tips above help you win the loyalty you need.
- DISCLOSURE – This post has been written by an outside source
