Perhaps you have started up your own, new, online business over the last few months.
Perhaps you had a business previously that has now pivoted to an online-only structure. Perhaps you have always operated your business online, only now you are adjusting to a new period of home-working that may continue for a long time to come.
Whatever your particular situation, the challenge of marketing your online business from home is shared by many business owners across the country.
The internet is a crowded marketplace, and it’s vital that you help your services or products to stand out from the rest.
Yet without an entire marketing department and a big-name brand, how can this be achieved?
Targeted Ads
If you don’t already use targeted ads to promote your business, you’re missing out on a serious trick, particularly if you offer a specialized service or product.
Targeted ads allow you to use algorithms to direct your marketing towards specific audiences – for example, if you sell vehicle accessories, to anyone who has recently bought a car – letting your budget stretch further and reach the people who will be most likely to become your customers.
Imagine taking out a highway billboard that only appears to the drivers you identify as a target audience!
SEO
Working with an SEO Agency to boost your Search Engine Optimization is absolutely key when it comes to curating your online presence.
You want your online business to appear as a market leader, a trustworthy source of information and products, a go-to place for people needing anything to do with your industry area.
SEO helps with this by using a combination of content generation, external and internal links, keywords, and more, to work alongside search engine algorithms and boost your online profile.
It’s like having your own personal guerilla marketing department at the press of a button.
Social Media Personality
Get your business onto social media, and do it now. Maintaining an active presence on social media, if managed correctly, can create a direct link between you and your customers.
It allows you to share positive reviews, answer any issues, and interact with the general public in a fun yet responsible way.
Companies with great social media profiles balance these needs perfectly, creating rapport and enticing people towards their websites through soft-sell marketing.
Most importantly, this is a form of organic marketing that doesn’t have to cost you anything at all, other than a small time investment.
Endorsements
Depending on the type of business you run, partnering with social media ‘influencers’ can be a fantastic way to market your products or services.
By providing a few key individuals with samples in return for them posting about your products, you can instantly reach millions of their followers who would otherwise remain unaware of your existence.
As always, choose your representatives carefully, paying attention to their demographic and their audience, to ensure you’re not marketing to the wrong crowd.
If managed carefully, endorsements and shares from popular figures can make a huge difference to your conversion rates.
- DISCLOSURE – This post has been written by an outside source
