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Market your business right and you’ll see much better results. Marketing your business is essential for building relationships with potential customers and keeping your current customers satisfied. At its core marketing is how you speak to the world, it’s how you choose to portray your business and will affect not only your future customer base but your current customers and brand identity.
Sadly, there’s no one size fits all for marketing and the type of marketing that will be most effective and beneficial to your business depends very much on a number of factors, the most important of which being who it is you’re trying to reach. There are a number of channels by which you can market your business, take a look at the list below and see which could work best for you.
Social Media
Social media is becoming the go-to place for business marketing due to low advertising costs and high rewards. One of the key reasons that social media marketing has the potential to be so successful is that you have the ability to target social media campaigns at a very specific audience using online data, this guarantees that you are able to put your business in front of the right people and increases your chance of them interacting with you. It’s very easy to set up social media campaigns yourself but if it still seems a little daunting then consider outsourcing to a digital marketing agency who can help you get things off the ground.
TV Advertising
The combination of both visual and auditory stimulation gives TV advertising the ability to bring big money into your business. TV advertising is also associated with higher consumer trust and so investing in even a small TV campaign could provide you with a big return and a customer base who have trust in your brand. To justify TV advertising costs why not repurpose TV advertising content as videos across your social media channels.
Radio Advertising
Radio advertising is an affordable way to reach a large number of people and with Radio adverts relying on audio stimulation they’re also often cheap to create making them a cost effective way to up your marketing game. For large-scale companies one way to ensure you’re receiving the prime radio advertising spots is to consider funding the creation of your own radio station, with everything you need to start your radio station readily available online it’s never been easier to build your own targeted audience and promote your own brand at the same time.
Image Credit: Pexels, Free user Licence
Radio Advertising
Radio advertising is an affordable way to reach a large number of people and with Radio adverts relying on audio stimulation they’re also often cheap to create making them a cost effective way to up your marketing game. For large-scale companies one way to ensure you’re receiving the prime radio advertising spots is to consider funding the creation of your own radio station, with everything you need to start your radio station readily available online it’s never been easier to build your own targeted audience and promote your own brand at the same time.
Email Marketing
Think that email marketing is dead? Well think again, because the stats are showing that email marketing is thriving, beating social media marketing and SEO to sit as the most effective marketing channel. One reason why email marketing is often so successful is that for you to be able to email someone they have to have given you permission to do so, meaning that you are not coming into their inbox entirely cold. A common way to gain email subscribers is by offering a discount or by giving away something for free but once you’ve captured their interest it’s important to follow up with great content and not bombard them with blatant sales emails. If used correctly email marketing has the ability to be very powerful, but it’s often a slow game and to avoid people unsubscribing you need to continue to create something of value to persuade them to stay.
Print Advertising
With the rise of digital, print advertising may not seem like an important area of marketing to focus on, but when utilised as a part of a broader marketing strategy, print still has the ability to bring in sales and make you a substantial return. It is often said that to win a sale you must first make seven touchpoints with any potential customer, and putting your brand, product or service in print is a great way to make one of those touchpoints. As well as putting yourself directly in front of your target consumer, print advertising, as with TV advertising, also gives your company an extra degree of credibility and can instill more trust in you as a brand.
Marketing can at times seem like a long waiting game but whichever of these marketing strategies you choose to implement just remember that you will be engaging customers, building relationships and keeping your brand at the forefront of people’s minds. The return on investment from a successful marketing campaign may not be immediately obvious but with consistency and a little time you will soon see it grow.
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