Your business exudes a certain style and manner which attracts and retains clients. Often you might not realise how beautiful images can positively impact the success of your company. If you think the quality of your products or services are enough to sell themselves, then you might be wrong. The things that really spark people’s interests are the innovative images you use to market your business. From online campaigns to direct marketing you need make sure you are using images to give your business the best name possible.
Stand Out Stickers
One way in which you can use images to make your business stand out from the rest, is personalized stickers. These can be used to carry your brand message for seasonal sales, product promotions and direct marketing. Have a look at these Custom Vinyl Sticker Ideas for Your Business and you will soon see how they could help your business be bolder, brighter and more enticing to your customers.
Profile Pictures
If you’re not making use of your online profile pictures on social media then you are really missing a trick when it comes to promoting your business. Use your profile picture to express your brand message. Make it eye-catching and striking so that online clients can really see what your company stands for. Make sure you keep your profile picture consistent across each and every platform too, so that your customers will be able to instantly recognize your brand as soon as they see it.
Online Adverts
When you put out advertising campaigns online it is really important to get your wording correct, in order to explain what you are trying to sell. More importantly, the pictures and images you use to compliment these words will be the maker or breaker for your campaign. Avoid fussy and confusing photographs; make sure they are relevant to your business. Always include your company logo so that it is distinctive from other marketing campaigns and be sure to use royalty free images, which are properly credited or photographs you have paid for/taken yourself. Don’t get caught up in unlawful image stealing!
Website Wonders
Your website is the base for your potential clients and customers to place an order, so make sure it looks great. Images can be used to break up lengthy chunks of text and they rationalise the words on the page. Keep your images as small as possible so that they don’t affect your SEO and loading times. Use an online tool to check your loading time is less than five seconds. As long you format the images and text correctly, so that they look neat and tidy on the page, you will have a website winner.
Start focusing on the way your business looks to a passing customer. Is it bold, striking and eye catching? You might need to reassess some of your branding strategies if you are struggling to create innovative images for your business. Rest-assured it will be worth the extra work when your company starts standing out in a crowded market.
