When it comes to writing great content, it is very important that you write for the user first and then for the search engines. This could not be more true and when you do write descriptions, you need to make sure that they are packed full of information and that they are geared to meet the needs of the people who are trying to find you.
The Proven Advantage
When you have a meta description that is perfectly written, it can really give your site a boost on the search engines. It can also give you more click-throughs on your site as well, and this is invaluable. If you want to write the best meta description then you need to make sure that you keep it under a 150 character limit. This can be difficult when you are trying to get so many different points written down and you may feel as though you’ll benefit from having more characters but this is not the case at all. When you reach the 155 character limit, your text will be cut off and this can leave a bad impression on your customers. After all, the meta description is one of the first things that your customer will see, and this is even before they land on your site. For this reason, you’ll want to avoid having awkward sentence breaks just so you can fit more text in. Try and plan out what you want to say and then take out the most important points before you convert this into text for your meta description.
Valuable Proposition
Every meta description you write needs to be geared to meet the needs of your customer. You don’t want your customer to be thinking “but what’s in it for me?”. If you want to ensure that the proposition is different to your competitions then one way for you to do this would be for you to do your research. You need to make sure that you write one better than theirs, and one way for you to do this would be for you to chat with a professional writer to see if they can help you. An SEO consultant is also beneficial in this instance, so do keep that in mind.
Making your Meta Data Welcoming
Your website descriptions really do need to be inviting and not awkward in any way. For this reason, if you want to make this happen then you should avoid stringing together a lot of keywords that don’t have much meaning. This is especially the case if they don’t have much personality either, as all of this won’t get you very far in terms of the SERPs. It also helps to go over the text that you have so that you can make sure there aren’t any spelling mistakes. If you do have spelling mistakes then this can be disastrous to your ranking and your customers, because in a very short piece of text, it can stand out like a sore thumb.
Call to Action
Your meta description is your chance to really drive sales. This is especially the case if you are ranking right below the ads that are being paid for. It is always a good idea for you to have a very short call to action in your text and it also helps to boost your click-through rate as well. You don’t have a call to action, but it will really help you to make sure that your existing message is really driven home with your customers.
Don’t be Afraid to Name Drop
If you work in certain industries, you may find that you work with a lot of clients and there is absolutely no reason why you shouldn’t name drop here. If you have worked with notable brands then this is especially the case. Be mindful of all the other tips in the article when you do this, and always make sure that you don’t compromise on the integrity of your description to add names. That being said, if you have enough word count to make it work then you should certainly give it a go and it can do great things for both your brand and your customers.
Be Mindful of AdWords
AdWords is now helping people to get way more positions in the SERPS. Some listings show up 4 advertisements for some queries and this ultimately means that your organic searches need to operate on a much higher level in order to compete with this. it is always a good idea for you to find out which of your pages have the most click-throughs so that you can compare this to what you are up against. If you are unable to compete for any reason at all then try and make the effort to get some professional help so you can step everything up to that next level.
Monitor
When you are looking at SEO, you need to make sure that your online activity is always associated with your marketing efforts. You also need to make sure that you are tracking what is working and what isn’t. This goes for your meta descriptions as well. Don’t be afraid to try a few experiments to find out if there is anything you can do to better your results. In this instance, it is worth trying it out on one page so that you can go on to see what could work on other pages as well.
High-Quality Content
The world of SEO and the way that search engines work are always changing. Websites that have high-quality content are always going to be ranked higher when compared to sites that don’t have great content. If you have the right keywords and the things that you need to say, that’s great. If you don’t know how to say these things however then your message will never be as powerful as it could be. If you want to avoid this, consider hiring someone who can help you or spend the time to go over each word to see if you can give it a higher impact. You don’t want to do this with every word, but with your buzzwords, it can help out a lot.
