Customers are what matter the most to a business. And their feedback is one of the most important things to know how they feel about your business. A survey is a tool that marketers use to analyze the feedback of their customers or targeted audience and to have access to data that they could use to improve their business operations.
Online survey tools have been very popular for gathering large amounts of data for your business. However, one problem with online surveys is that many people are not willing to participate, or even if they participate, the answers are biased. Moreover, the people filling up the surveys are facing fatigue and do not find the willingness to continue.
This requires you to make your surveys clear and appealing enough to get people to take them and provide accurate answers. This article shares some tips on how to make your surveys interesting and attract more people to take them.
7 Tips to Get More People to Take Your Surveys
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Manage Respondent Expectations
Respondents are the ones that matter when filling up a survey. You should state the number of questions and the amount of time the survey might take to the people while filling out the questionnaire.
This will give the respondent a clear idea of how long this would take. You need to be honest with this information or else the respondent will feel deceived and not fill up any of your future surveys.
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Make Them Feel Wanted
You should always explain to the people what data you are collecting and why. This can attract a wider audience if they feel they’re contributing to something important or something that has a direct or indirect impact on their lives.
An example of this includes surveys for employees to determine how the office’s culture can be improved. This would grab their attention as they want to see some changes in how the office culture can be improved for their betterment.
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Translate the Survey
Survey translation is a way to make your digital surveys accessible to a wider audience. The targeted audience speaks the process of translating it into different languages. This is a point many may miss; however, this can help you collect information of critical nature that requires the participation of different people speaking different languages.
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Keep Surveys Short and Relevant
Many people are reluctant to follow up with the surveys due to the long questionnaire or forms. They are so long that they lose attention and worth.
Keep it simple and short if you want people to take your survey with utmost dedication and give the right answers. Short questions are easily understood, and additional information relevant to the targeted audience will grab their attention.
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Create Visually Appealing Surveys
Visuals add to the value of anything and everything, but surveys often do not include visuals or any customization. It is recommended to add visuals to make the survey appealing. Survey customization options are available to make them look ‘not too much for a survey’ but something appealing to the audience’s eyes.
If you choose the same contemporary look, the audience may not be surprised. On the other hand, something bold and colorful will show the extra efforts you have put to collect feedback from the customers.
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Offer Incentives
Incentives are the best way to get more people involved in an activity. You can offer incentives like an entry in the lucky draw or a discount code unlocked if the survey is answered. This will show a rapid increase in people taking your survey.
However, the downside of offering incentives is that people may only fill out the survey for the reward and may not provide accurate information. So you need to ensure that people taking your survey properly read the given questions before answering them.
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Follow Up With Respondents
It is essential to follow up on every field and every place. Considering the surveys, following up with the respondents will help you get more people to take your future survey. You must share the results and the final decision you have made after the analyses of the survey with the survey participants.
This will make the respondents feel important and give them the sense that their opinion matters, eventually helping you build trustworthiness and long-lasting relationships with your audience. People who trust you and your business are likely to follow up with your surveys in the future.
