Let’s face it: when it comes to jewellery, consumers aren’t short of any options or ideas. You might think that starting a business in the jewellery niche is a pointless endeavour and that the market is totally saturated. But, what if you were wrong?
The truth is, product niches, sectors, and industries don’t get saturated; they just end up with fewer people offering innovative alternatives. If you’ve got a good eye for jewellery design, you could become a successful designer. What are the secrets of achieving that goal?
Choose Popular Design Styles
The first step to becoming a successful jewellery designer is by creating a range of popular design styles. Some people might argue that it’s best to create a style unique to everyone else.
However, it’s worth bearing in mind that popular design styles which get sold in high volumes will result in a quicker turnover and profit for your business. Plus, you could add bespoke styles unlike no other as an accompaniment to your initial range.
If you’re unsure what constitutes a ‘popular’ design style, it’s worth doing some market research on the subject. That way, you can determine which styles are likely to become instantly profitable for your jewellery range.
Create Casts of Your Ideas
If you have sufficient experience, training, and the tools to create prototype pieces, it makes sense to start your range by creating one prototype of each item.
However, many jewellery designers come up with style concepts using nothing more than pen and paper. If you’re tech-savvy, you may even have constructed some designs using CAD software or even something like Adobe Illustrator.
Once you’ve made a prototype or have ideas down on paper or in a digital format, you can then create casts of them. When you cast your own jewellery, you let someone else focus on the manufacturing aspect of your range.
It’s an excellent way to save time and money and enables you to focus on other aspects of your jewellery business.
Market Your Range
Once you’ve got some jewellery castings and you’ve ensured all cast marks got removed, you now have a sellable range of jewellery items. The thing is, how will you find interested buyers for your jewellery?
Part of running any business involves marketing. You’ll need to devote some time and financial resources to promoting your new jewellery range to your target audience. There are several ways you can make that happen.
For example, you can create a website where you showcase your range and offer an online ordering facility. You could also display your range at jewellery events, where distributors and retailers could consider your range for inclusion in what they offer their customers.
Finally, you could sell your jewellery through existing online platforms with an established userbase, such as Etsy or eBay.
Final Thoughts
Being successful at jewellery design isn’t as hard as you might think. It does take a lot of time and dedication, but the results will pay off.
- DISCLOSURE – This post has been written by an outside source
