Most business owners spend a lot of time looking at Google Analytics to see how many people are visiting their websites, and to see what their conversion rate is like. They do the same with Facebook Ads and various other platforms, but one thing that they neglect to do is give their brand the attention it deserves.
Any digital marketing consultant will tell you that getting to grips with your branding is one of the best things you can do if you want to grow your business over months, years, and even decades. Yes, it might not get the same immediate results as your PPC marketing campaign or those Facebook Ads, but it will be there, slowly working in the background to expand your global reach and make you a well-known name in your niche.
Sound good? Here’s what you need to do to build your brand and expand your global reach:
Write Your Own Story
Writing the very personal story of your business and how it came to be, as well as what you want to achieve and what your ethos is, is a great way to get people invested in your company.
Become an Authority
Becoming an authority in your niche is a great way to expand your reach and raise awareness of your brand. You can do this by writing blogs, creating video content and even writing for newspapers and magazines – anything that you can do to add value and help out your target audience free of charge will build your authority so that when people are ready to make a purchase in your niche, they will trust your business to provide them with it.
Get Personal on Social Media
Social media is an excellent platform for reaching more people across the globe and cementing your brand identity in their minds, but in order for it to be effective, you really do need to ensure that every post you make – and you should make them regularly – is on message. Even better, you should do what you can to get more personal. Show what it’s like working behind the scenes, talk about yourself and your employees and do whatever you can to build up a bond with your followers.
Post Guest Blogs
Guest blogs are blog posts that you make for the publication on websites other than your own. If you make lots of guest posts and place them on websites within your niche, you will start to build up a reputation those individuals who are likely to be interested in what you do, which means you’re more likely to get an actionable response. Guest blogging also allows you to piggyback off the authority of bigger, more established sites than your own, which can be very useful indeed. Obviously, for this to be successful, you need to create blog posts that are actually of value to the audience.
Building your brand and expanding your global reach is likely to take lots of time and effort, but your business will reap the rewards when everyone knows who you are, and more importantly, trusts you to deliver.
- This post has been written by an outside source – See Disclosure Policy
