Cart abandonment is one of the biggest challenges that ecommerce companies face. You might think that you’re guaranteed a sale once you’ve managed to get a potential customer to visit your site, choose a product, and add it to their basket but that isn’t the case at all. Average cart abandonment rates are around 68 percent. That means for every 100 people that add an item to their basket, 68 of them are going to change their mind and leave the site without spending any money. Clearly, that’s a big problem for you and if you can’t do anything to tackle it, the business is going to suffer. The good news is, while cart abandonment is always going to be an issue, there are some simple things that you can do to reduce it. If you find that you’ve got a big problem with cart abandonment, these are some of the best ways to tackle it.
Review Your Shipping Fees
One of the major reasons that customers change their mind about a purchase at the last minute is high shipping costs. They think that they’re getting a good deal but when they go to finalize the purchase, they realize that they have to pay a hefty fee for shipping on top. Even though it isn’t that much compared to the price of the product and they might still be making a saving overall, customers don’t like to be hit with extra fees at the last minute and it’s likely to make them think twice. If you can afford to, you should try to offer free shipping but that isn’t always viable, especially for smaller businesses that don’t ship very high volumes. However, you should try to find ways to reduce shipping costs as much as possible. It might be that your courier company isn’t giving you a very good price, in which case, you should try to renegotiate your contract with them or look elsewhere. You could also raise the prices of your products slightly to pay for lower shipping costs. The customer will still be paying the same overall but they’re less likely to be put off by high shipping costs.
Redesign Your Website
Often, people aren’t making a purchase because you’re making it too hard for them. If your website is confusing to navigate and the checkout process isn’t streamlined, people will just give up and abandon their cart. But if you get a professional company like Darren Langley Web Design to streamline the site and make things easier for your customers, you might find that cart abandonment drops. Pay particular attention to the checkout process because if people have to fill out lots of forms and go through multiple pages, they’re likely to give up on the purchase.
Boost Security
Online security is a huge concern for consumers, especially if they’re putting their credit card details into a website, which is why it’s important that you boost security on your site if you want to avoid cart abandonment. Make sure that you’re using a trusted payment platform and you always have updated security software. If customers feel that your site isn’t safe, they’re not going to make a purchase.
Cart abandonment can seriously hurt your business so it’s important that you take these steps to reduce it.
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