It takes just seven seconds for the average human being to form a first impression. In business, there may not always be a second chance, so it’s crucial to ensure you create a perfect first impression every time. In this guide, we’ll explore some steps you can take to ensure you get off on the right foot.
Business premises and aesthetics
If you own or hire business premises, which are likely to be visited or frequented by clients or customers, aesthetics are key. A smart, professional-looking office or an enticing shopfront will set the right tone and make prospective clients or shoppers want to take a look inside. In contrast, if the windows are dirty, the displays are drab, the signage is faded, or there’s a pile of trash outside your office, this could ruin your chances.
Shoppers may just walk by, and clients might have a negative perspective before they’ve even met you. Make an effort to ensure that the exterior of any building looks welcoming and keep the premises clean and tidy. Showcase any products you sell in the best possible light and use creative touches to add personality and show off your brand.
As well as making sure your premises look fabulous in the flesh, it’s also worth taking advantage of professional photography services if you plan to use images of your store, salon, restaurant or office to try and generate leads and drive sales.
If you’re printing brochures, using social media to attract followers, or sharing photographs on your website to try and drum up interest, you can learn more about architectural photography online. The quality and clarity of the images can make the setting look more inviting and enticing for potential customers, guests or clients.
Customer service
Customer service has never been more influential. Statistics show that over 80% of people now read reviews before making purchases. If your service lets you down, it doesn’t matter how wonderful your products or services are. Your clients and customers will probably remember the negatives, and they may leave a bad review.
If you consider a restaurant, for example, diners might not return if the service was poor, even if the food was incredible. Promote good customer service by providing staff training, outlining measures to make customers feel welcome and adding personal touches.
Make sure every client is greeted promptly, don’t leave customers waiting to pay or be seated and always ensure you can deliver on your promises.
With email, social media and online enquiries, respond to questions and comments quickly, interact with your followers and personalize messages to encourage loyalty and increase client retention rates.
Punctuality
Turning up on time is crucial if you have an appointment or you’ve organized a meeting. Whether you’re meeting virtually, or you’re seeing a client face-to-face, it’s important to make sure that you are punctual and that you look the part.
If you’re running late, contact the customer in advance and explain the situation. Offer your apologies and provide an alternative date or time if you’re unable to make the meeting.
It’s better to be open and honest than to leave people waiting around. If you’re late, this can create a negative impression, and the client is less likely to trust what you have to say.
Your entire team should be encouraged to prioritize punctuality, and it’s a good idea to suggest a dress code if your team does engage in in-person interviews or meetings.
Branding
Anything that carries your logo or brand name can have an impact on how customers view your business. When you’re working on branding strategies, think carefully about the kind of messages you want to convey, make sure logos and straplines are relevant to both your business and your ideal buyer, and try and turn heads.
Make sure that branded items look professional and use your logo and strapline to tell people more about what you have to offer. If you use company cars or vans, always ensure they are clean and well-maintained, encourage any staff members that wear a uniform to dress smartly and invest in useful, high-quality giveaways or promotional items.
In business, you don’t always get a second chance to persuade a customer to make a purchase or a client to choose your brand. This is why first impressions are critical.
If you’re looking to boost sales or attract new clients, make sure your business premises look professional, inviting and clean, encourage your team to dress smartly and be punctual, prioritize customer service and focus on drawing up branding strategies that showcase your company in the best light.
- DISCLOSURE – This post has been written by an outside source
