The previous decade gave businesses many tools to further their brand image and reach out to the masses to tell their story. This was the main strategy that evolved to become the most effective way to grab people’s attention. Telling your brand story, where you came from, why you start your business, why you create certain products and what kind of impact you want to have in society, was the supreme strategy to win new customers. The bar has been set awfully high and this means, 2020 will be a marketing challenge for every brand in the world. Once you have established who you are through great storytelling, what next? It turns out the bar can be set higher if you’re willing to take on even tougher challenges.
Out to the masses
Neatly cut trailers are no longer good enough. Products that are being launched have to be done so, live to in the world. You cannot hide behind great editing anymore. The best way to grab people’s attention is to have a live stream of your product launch. During the launch, you will need to present live to an audience. By all means, play your trailer as part of the presentation, but customers want to live demonstrations. This is the toughest part to get right because you need to set up the right scenario in which your product will excel the most. And yet, it must be done naturally. The added challenge is, you shouldn’t be hiring actors to play out these scenarios. Members of your team who worked on the product must be involved. Invest in public speaking classes and make your employees comfortable on a live stage.
It’s your tone
Sometimes in business, it’s not what you say but how you say it. The brand image relies on a proper tone of voice which will be used to project your style of consumer interaction. Using the Paddle Creative branding service, you will develop a specific tone for your business which will channel into your products and services. Notice how large brands like Mercedes have an excellent tone of voice which allows them to be seen as the feat of engineering. They don’t brag about their Formula One performances, nor do they concentrate on their amazing luxury standards for their interior. They focus on one thing and they do it well. The tone of voice will express who you are but do it in a manner that will be humble and alluring at the same time. Projecting the right tone to your key demographic is extremely important.
The jig is up
YouTube influencers became an irreplaceable tactic of effective brand marketing. However, the platform has changed its rules, causing influencers to verbally and through writing communicate to their followers that their video is sponsored. The feeling of genuineness has gone thus content creators have to use even more creativity to make their posts more entertaining to keep viewers from being frustrated. The bar has definitely gone higher in this area.
Normal employees that wouldn’t have needed public speaking ability, will not have to develop this skill. Live streaming and presenting to millions of people live around the world is part and parcel of great brand marketing.
- This post has been written by an outside source. See Disclosure policy
