You’ve curated it all. You have the branding, you have the staff, you have the product.
You’ve created nice-looking social media profiles and are posting using the right hashtags. Despite all of this, you’re struggling to gain the kind of traction you may have been looking for.
Never fear, this preamble isn’t a salesman-like pitch to help you start thinking about your business in terms of everything you’re doing wrong and everything we have to offer to put you on the right course.
Odds are you’ve performed quite favourably but are simply stuck struggling to gain an audience.
Perhaps first, measuring our expectations is important. In the time of Covid-19, we can’t expect consumers, ever conscious about their finances, to dive at the chance to use a company they may have never heard of with limited trading history. Despite that, how can you better approach your consumers, prevent being overlooked from here on out, and take some time for you and your business to improve?
We’d say that’s a worthwhile pursuit. Let’s get started:
Invest In Proper Signage
Investing in proper signage can help your brand stand over and above others.
This is especially true if housed off a road, in an industrial or retail park. For instance, reading a guide to monument signs can help you see how eye-catching imagery carefully designed can not only attract people to your presence, but helps you emphasize some of the core principles of your brand – those being care, attention, willingness to stand out, competence in design, and unapologetic pride in what you have to offer.
Conduct Proper Market Research
If you’re marketing to the wrong crowd, you’re going to be much less effective than you may have been otherwise.
This is akin to fishing using the wrong bait, or a net with holes bigger than the fish themselves. Who are the people you’re selling to?
What do they want? What are their spending habits? How can you promote to them, without only exclusively catering to them?
How can you make sure that you listen to their needs? If you’re not hoping to market to that group in the first place – then what can be done? How can you pivot your approach?
These questions help you invest in market research, but they also help you read into your results more appropriately.
Keep Proactive & Encourage Engagement
It’s important to stay proactive and encourage engagement. Give your social media viewers a reason to click on your profile, and to try and take time learning about what you have to offer.
Is there an incentive for first-time purchasers to give your brand a chance? What does this mean in the long run, and how can you not only retain leads but make sure they spend again?
This might involve second-time discounts, or subscription models that give someone access for a whole month, and more.
That way, you can better ensure you make a confident first pitch, and that the benefits of doing so return to you time and time again.
- DISCLOSURE – This post has been written by an outside source
