The Covid-19 pandemic has changed the face of modern business forever. No matter how hard you try to resist it, some evolution will be required if your company wants to avoid disaster.
It’s likely that you already made several short-term modifications during the immediate aftermath. With the impacts set to last for a very long time, more permanent ideas are essential. Here are 10 of the best.
#1. Update Your Website
More and more people are turning to online shopping. Even if your eCommerce endeavours have been running for several years, you can expect to see more traffic than ever before. Unlimited web hosting plans are now essential. Losing sales and customers due to this type of problem simply won’t do.
#2. Master Online Marketing
Similarly, the fact that people are interacting with online companies means that you should focus on the digital ad campaigns. Social media strategies should be supported by influencers that can engage with consumers on your behalf. Meanwhile, Google is still your greatest tool. Do not forget SEO.
#3. Hire Remote Staff
Even if the doors to your commercial buildings have reopened, social distancing rules must be respected. The recruitment of freelancers and remote staff can work wonders. Aside from keeping the numbers down, it allows you to invest more time and effort into the in-house staff Perfect.
#4. Negotiate Supplier Discounts
The fact that your workspaces have changed means that your energy usage has dropped. Therefore, negotiating reduced costs with suppliers could be a possibility. Likewise, insurance quotes and other related services may be available at lower rates. Smaller operation costs will remove a lot of pressure.
#5. Make Your Store Front Count
Consumers in the real world are less likely to go window shopping. So, a store front makeover could be an essential step for getting people through the doors. First impressions are now more important than ever. Not least because convenience states that people in the store are more likely to convert.
#6. Install Cleaning Materials
For the sake of social responsibility, as well as showing clients that you care, cleaning is key. In addition to regular disinfection, you should install hand sanitisers at the entry points. This goes for shops, office buildings, and any other workspace frequented by clients or employees.
#7. Boost Your Security
Burglars and cyberattacks alike are more active than ever. They know that SMEs are in a phase of transition, and want to take advantage. Adding advanced surveillance for all real-world workspaces is vital. And it should be supported by a professional approach to data security and online safety.
#8. Use New Delivery Firms
If you expect to see an increase in online sales, the role of your delivery and order fulfilment teams will be greater than ever. So, choosing one that offers special services (same day or next day), as well as tracking and contactless solutions, is key. This will ensure you maintain the professional vibe.
The new world provides a range of new challenges, but the right preparations will see you through.
DISCLOSURE – This post has been written by an outside source.
