Winning Ideas For Your Local Marketing Strategy

Especially if your business is primarily targeted towards demographics within your local community, it is important to find effective ways to get the word out to the people around you. But even if your business has a consumer-base that is far and wide, it still makes sense to have a local marketing strategy, as many people (especially those who are eco-minded), are keen to support the businesses close to them.

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With the above in mind, here are some ideas we hope you find useful. Incorporate them into your local marketing strategy, and then watch as your profits rise thanks to the increased interest of the community around you.

#1: Exhibit your business at local events

Are there any business events happening in your area? If so, get along to them, and build your client base by speaking and promoting your business to those who attend. 

Are there any community events happening in your area? From country fairs to harvest festivals, there is bound to be something going on. Set yourself up with a stall or an exhibition stand, and engage with the community.

And when you’re at such events, do what you can to gain attention from passersby. So, you might give away freebies to guests at a business event, and you might organise a few attention-grabbing activities at other community events, perhaps with games your employees have invented, or by splashing out on rodeo bull hire. 

When you have garnered the attention of others, you will then have the opportunity to talk about your business, and hopefully, gain a few new clients or customers in the process.

#2: Hold your own event

Why wait for somebody else to organise an event? Hold your own, and invite members of the local community to come along.

So, you might hold a fundraiser for causes that are specific to your community. Or you might hold a product launch, where you can give local people a sneak preview of the innovations you have come up with. You might also do something special around seasonal festivals, perhaps with a Christmas party for those local customers who have bought from you, with +1 invites so they can bring along friends and family members.

You might also hold training events, not only for people pertaining to your industry, but for others in your community who might need help. So, if your business specialised in IT, for example, you might invite school or unemployment groups along for computer skills training. 

Think about the types of event you could hold, and then start the planning stage ahead of time to ensure success.

#3: Localise your online marketing

Online marketing will be nothing new to you, but have you geared it towards your community? You should take the time to research Facebook groups that pertain to your locale, and occasionally post to them. You should advertise your business on local listing sites, as these are the websites that your potential customers will be visiting. And you should also localise your SEO, as this will ensure your business will be at the forefront of any searches your potential local customers might make.

These are only small steps, but essential if you want to gain more traction in your business on a local level.

Thanks for reading!

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