Do you know why your business needs a blog? It’s not just a fun part of your website that adds that little extra, it is actually essential for a successful business and here’s why:
Show Your Expertise
Writing about what you know shows your customers and potential customers that you know what you’re doing and are an expert in your industry, a blog provides you with the space to do this and the freedom to delve into the more technical content about your company or industry and show the depth of your knowledge. You can also show your company’s achievements in your blog posts, any awards you’ve won, client wins, show a bit of what goes on behind the scenes with your employees as well. People will feel like they know you and it adds that personal touch which increases customer loyalty.
Digital Marketing
Blogs have become an essential part of a business’ marketing strategy – and they should be for yours too. Get the relevant plugins and tools so that you can offer user-friendly lead capture forms that pop up as people are reading your content. You can also link to your landing pages at the end of your content with Calls To Action that inform readers what they should be doing next.
SEO
Search Engine Optimization is something likely to be imperative to your businesses success. The higher you rank with SEO, the more traffic you will gain which means more customers. There is a lot of factors when it comes to SEO, but the foundation of it all is content and keywords. Written posts, image-based articles and videos are all essential for a good SEO strategy. Having a blog filled with authoritative content, continuously growing and being updated will kickstart your SEO, but connecting with other blogs, building backlinks and guest posting will push this even further. Your blog will attract backlinks from other sites which is great for SEO; your blog content will incorporate various keywords, which will help you rank on search engines for specific terms. Images rank separately in SEO, so you need to use alt-text on your pictures, and video is also great for SEO as well as great for adding variety and mixing up the content for your readers. Take a look at SEO Perth for some more tips.
Your Community
Blogs are a perfect place to start a conversation and debate. The followers that they attract build communities. You should always write as if you are talking to the reader and ask them for their input, what do they thin. This will invite people to comment and when they do they will be joining your growing online community. More and more people will eventually sign up for your emails and comment on your posts, and there’ll be a group of people who are not just your followers, but most fans, hanging on your every word. Your social media pages will fill up too, and you can use the two places to grow and nurture your little online community.
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