Everything is online based and digital today. Of course, we still have shops and people looking round showrooms, but there is no denying the fact that no matter what the business is, there will be some form of a website or online advertising to back it up. But, because of this, that means that your website really needs to stand out from the crowd. However, there are often simple mistakes we can all make with our digital footprint and site. So I thought I would share with you some of the most common website woes and how you can improve your digital presence.
Think about search engine optimization
One of the major things we can often forget when it comes to our websites is to ensure that they can be seen from search engines. Otherwise, you have to rely solely on people going on to your website because they know the address. Search engine optimization is something we can try and research ourselves, or enlist the help of digital agencies to organise for us. This means that backlinks can be left on other websites to help search engines like Google, for example, deem your site as reputable.
What about page loading times?
We live in a digital age of fast broadband speeds and information almost instantly. So if your website takes a long time to load up, you may find that you will potentially lose people as they get bored of waiting for your site to load. There could be a few potential reasons why your website loads up slowly. It might be because you have larger images on your front page. It could be because of your website hosting system, or the software or plug-ins that are working behind the scenes.
Is the information online even accurate?
So many people rely solely on what they see and read online, so it’s vital that the information you have online is accurate and correct. Having wrong information on your website could mean that you and your business loses credibility, not to mention customers and clients in the future. Regularly check your website pages to ensure they are accurate and up to date.
Does your branding really stand out?
Your brand is your chance to make a first impression on any potential customer and client, so it needs to standout and works both face to face and digitally. This is why you need to spend time focusing on your brand to ensure that it matches your business and the message you are trying to recreate. If you are unsure, you can always hire a designer to help you out with the brand and logo theme.
What about social media strategies and blogs?
Finally, social media and blogs are a great way to promote your website and boost your digital footprint. A blog will provide additional pages to help out with SEO while also providing another way of advertising and speaking directly to your audience. Social media is an underestimated advertising and marketing option that needs attention, to ensure you get the most out of your online presence.
