A staggering 80% of new product launches fail to meet their objectives. And if you’re preparing to launch a new product, you probably don’t want to be part of the failed statistic. Building a buzz around your product before the launch is one of the most effective ways to generate the needed interest and publicity. This captures the attention of potential customers while generating excitement and anticipation around your upcoming releases. Here are some effective ways to build a buzz before your product launch.
Establish your credibility
Getting ready to launch a new product means that you have identified an issue and created the perfect solution – your product. You can generate the right buzz by communicating the problem and your solution in a way that will resonate emotionally with your target market and the press. Doing this will establish your credibility as a problem solver, causing people to anticipate your product’s launch. You can use interviews, commercials, talk shows, podcasts and social media platforms to establish credibility. And speaking of social media, the next point is also important.
Utilise social media platforms
It’s almost impossible to generate buzz in any way without using social media these days. The world has gone digital, and social media platforms are now some of the most powerful tools for building anticipation, reaching a wide audience. Start by creating dedicated social media pages for your new and upcoming product. All your posts should tease the features, benefits, or unique selling points you want your target audience to know. Don’t skimp on the visuals; they are crucial in building interest. Ensure that each upload comes with an intriguing caption to heighten curiosity. And don’t hesitate to engage your audience by encouraging them to comment, like, and share. Also, be active in the comments, answering your followers’ questions.
Implement a teaser campaign
Consider implementing a teaser campaign if you don’t want to release samples. Your intention or goal is to create a sense of intrigue or generate excitement around your new product before it hits the market. And a well-executed teaser can help you do just that.
Release short teasers, snippets, or glimpses of your product through various channels. They can even be in the form of ‘leaks.’ Consider adding sneak peeks of the design to showcase unique features you want your target audience to know. You can work with bloggers, influencers, and media personnel. But you can also publish short videos and reels on your website and social media platforms. Remember, you want to build anticipation, so don’t show the whole product yet. Leave that for the next step.
Host a launch event
The next step is to host a launch event. Don’t get it wrong; this is not your main launch. It’s only an event to help you demonstrate how your new service or product works and celebrate your new solution. You’ve already touted your new product’s effectiveness in solving a particular problem, now host a launch event to prove it. But make sure you invite local media to cover it. It’s also a good idea to provide product samples for your guests to leave with. Don’t hesitate to ask professionals experienced in hosting events to help you.
