How To Customers are the most important people in your business because they have the power to decide whether you make revenue or not. Therefore, you must do everything in your power to win them over.
A great first impression isn’t the only important factor, but it is the first step towards success. Here’s how you can achieve the desired response time and time again.
#1 Make Your Online Branding Count
It is now common knowledge that consumers are more likely to begin their interactions with the brand via online channels. In fact, studies show that almost half of all searches on Google are now for local services. As such, even offline companies will benefit greatly from a strong online presence. A well-designed website supported by good SEO practices should be at the top of the agenda.
Staying active on social media and using content creation to establish yourself as an authoritative voice will have a big impact too. It encourages positive thoughts before they’ve even stepped inside your store.
#2 Invest In People
Consumers are increasingly happy to pay extra for quality customer experiences. Human interactions with your sales teams and client care teams will have a huge impact on their opinions. Therefore, being a better leader to inspire improved engagement from your employees is vital. Aside from ensuring that your clients receive the care that they deserve, it will lead to increased productivity.
Meanwhile, it is essential that you learn to fully understand your niche and place in the market. This will allow you to make decisions that are aligned with the best interests of your clients. It’s far better than trying (and failing) to impress everyone.
#3 Make Your Work Premises Stand Out
Even before a customer has stepped into your store, they will have formed an impression. Using resin bound driveways and small car parks can make the outside of the property more inviting. Especially when you offer free parking. Similarly, an effective window display and shop sign can also set a winning tone. Better still, it’s a good way to attract passing trade from cars or pedestrians.
To truly make your premises stand out, you’ll want to consider accessibility too. Wheelchair ramps and wider aisles can make big contributions. Tech investments like mobile POS terminals can also be useful.
#4 Use Past Customers To Your Advantage
When it comes to marketing, modern consumers know to take your words with a pinch of salt. However, they are far more responsive to what other consumers have to say. Verified customer reviews can be one of the greatest tools in your arsenal. Meanwhile, operating an affiliate scheme or utilising social influencers can work wonders. The power of social proof and recommendation are greater than ever.
Besides, encouraging existing clients to talk about the brand may encourage them to make future purchases too. If that doesn’t lead to increased revenue and profit margins, what will?
