In order to be able to do B2B marketing, it is useful to know the new generation marketing techniques.
At the same time, thinking in a customer-oriented manner and having the potential to meet their needs will give you a great advantage.
At this point, it is important to find a story, a marketing strategy that will differentiate your brand from your competitors in the competitive marketing world.
For successful B2B marketing, 360-degree marketing activities are another point that will activate your brand.
You too can attract your potential customers to your target with your marketing strategy that you put in the center by using the power of being on many different channels such as television or social media, without being dependent on a single channel. Here are questions to ask:
- Who is buying our product or service?
- Who makes the decision to purchase the product?
- How is the purchase decision made? Who is taking on this role?
- What do customers actually buy? What are the hidden reasons for their purchase?
- Why do our customers buy our brand’s products?
Speaking of social media, it’s not without mentioning the importance of videos.
Especially in 2018, the LinkedIn incoming video post features of social media in B2B marketing with use, it has greatly increased.
The fact that videos appeal to both the eye and the ear, and the ability to present some expressions that cannot be explained with content texts with visuals are the features that make it attractive.
In addition, the fact that videos are easily accessible and shareable is a method frequently used by B2B marketers. You should also consider inbound marketing.
SEO and email marketing are among the high return marketing strategies. For this reason, it should be preferred in B2B marketing.
First of all, by determining the right keyword with SEO, you can attract your potential customers.
When you enter Google, if you want to be the first to be seen or even first clicked on the first page of search results, SEO is of course the method you should apply.
On the other hand, when we look at email marketing, the data provided by the famous e-mail marketing application “MailChimp” stands out.
Accordingly, the average opening rate of an email campaign in B2B marketing is around 20%. When this ratio is supported by solid content, it is possible to obtain quite large numbers.
At this point, the important thing is that you can send the right email to the right person at the right time.
Using marketing automation in B2B marketing gives you great advantages. It is not always easy to keep a record of all this and act for continuous high performance.
Therefore, using marketing automation for email, social media posts or website actions will save you time and make it easier for you to deliver personalized messages to your potential customers.
For example, you may have the opportunity to position similar visuals and content anywhere on your website to a customer who has previously examined your product or content.
- DISCLOSURE – This post has been written by an outside source
