If you have a website of any kind, then you probably know that the most exciting part is trying to drive people to look at it – and it is also the most difficult Google filters through so many websites, millions and ranks them depending on many factors. Your personal ranking improves upon many elements, which allows people searching in Google to find you. According to research, the first five pages are the most desirable but how does one attain this? There is no magic wand to give your website 20,000 hits a day but with a few tips and tricks, you can ensure your website is getting better exposure and that you are actually improving your marketing efforts by doing so. Sounds simple enough? You want to be looking at value-based marketing.
Design, Style & Substance
Anything that you use in your business that is relating to marketing information is going to be important. Any leaflets, newsletters, emails you send all have to have that consistent theme that is inline with your brand. Your website is just the same; it is a portal to your business world and can tell people everything. Also, your website is going to help boost your SEO. With an SEO guide, you can gain all the information you need to help your website. You can also look at the best buzzwords! Don’t go too heavy though as too many buzzwords can appear spammy. You can also find websites that help you find the right buzz words of the moment which you can use and help keep you on target and knowing your brand will also help massively.
Design is everything for your website and for your social media but we will get onto that in a little while. We take most things on face value which means that if a website looks messy or the imagery isn’t great or the branding isn’t good, it will make people feel as if you can’t be trusted or that the effort has not been put in at all. Excellent graphics, a positive brand logo will work and these can be used across all social media channels that you have. This will help people recognise you also, as well as giving you a bit of style because people want to recognise you from your style alone, it gives you character. Take Nike for example, people know the logo and the colors so well that it conjures up the business’ image in their minds, the same applies for McDonalds, FedEx and a number of huge businesses that have built up an image based on their logos and their style. The same will apply for you and it’s important to invest in this to make sure you’re getting the most out of your marketing efforts. Don’t forget to implement that law of attraction, too!
How To Market My Online Presence?
If you have any type of social media you are going to want people to start finding you. That is easier said than done, because most likely your market is already saturated. You want it to appear different, unique even and you want to promote it well. Marketing your website and social media is the key element in traffic growth and can be done using email marketing, buzz words, Blogs and collaborations with other brands who share your links. Using your social media channels will greatly assist you because promoting on Social Media will also help you monitor how many clicks it has had especially if you’re using Instagram so it’s great to monitor progress and give you an idea of what’s working within your goals. You can also join groups on Facebook and other like-minded business people who will share tricks and tips. It will give you a sense of community too as that is what business is about and that’s where you can start to build a client base as well as getting the message out. Using your social media to link up to your website is also a smart move and it will ensure that you are getting your website out to the world. You can start making the most of Pinterest also because people can pin your website to their page and others can share. Pinterest is the fastest growing website by overall member growth which makes it a hot place to be. It is also more of a visual outlet, like Instagram, but if you use imagery on your website, you can link it up via Pinterest. Pinterest has become one of the most effective marketing tools on the planet, so if you’re not using it already, you have to start now!
You can also use social media to advertise; although it can get costly, you must work out if there is room in your budget and if it is going to be a viable option for you. Facebook, paid ads and campaigns and Stumbleupon which is also a good choice, especially for Blog promotion but it can be expensive. Twitter can be helpful if you want to use hashtags and get involved with similar communities.
SEO – the creme de la creme of online marketing
Using keywords and buzzwords as well as plenty of healthy backlinks will help to grow. If you are keen to get SEO really set up, then you can take it one step further and look at a company to assist you. Marketing companies exist all over the world and they assist with SEO solutions. The keywords to make your blog appear higher up in Google searches, depends on where you use your keywords. Good clear titles, great content, good use of keywords and you are on the right track to creating positive SEO that Google will look down at favourably. Apply ALT tags to your images on your website which will allow Google images to find them easier. It’s quite exciting to see your brand grow in a really exciting way and it doesn’t have to be difficult. ALT tags sound tricky but they really don’t have to be.
Almost always, you will be given an option when uploading images to add ALT text or tags, so make use of it. Write your descriptions in the box and relevant information regarding image sources, dates, photographers are not needed. Try to describe the best way possible, such as “Five Teenage Girls Sitting On A Bench Up Close”. It really is stripping it back to the bare minimum and offering great details about the image and this helps those who are visually impaired also, so it’s beneficial all round.
Can you do SEO yourself? Yes, you can but ideally in order to gain the organic growth you want, you’re probably going to need some help. The internet can work wonders for your business but if it stays stagnant, with nobody seeing it then your efforts are not going to good use. Once you have implemented all you can, you will want to improve upon your SEO standing and this may include using a national SEO agency to help you in your efforts. The steps are simple but time consuming and take a certain degree of focus. The key element of any website is user friendliness and the ability to keep the reader engaged so with all these points taken into consideration, you are well on the way to making your online presence one of the biggest boosts for your marketing efforts, if not the biggest and giving yourself the exposure that you truly desire. Use calls to action and don’t forget your contact details; the rest will be history!
- DISCLOSURE – This post has been written by an outside source.
