Whether you are a full-time blogger just starting out, or you have been blogging for several years, the benefits of pay-per-click advertising are endless. It could drive more traffic to your site, increase sales and gives you a sleuth of measurable and trackable data that can be used to improve your advertising tactics.
Pay-per-click advertising, or PPC for short, is commonly associated with search engine advertising like Google AdWords and Bing Ads as well as social advertising on social networking platforms like Facebook and LinkedIn. If you are not doing any PPC advertising, your business will not reach its fullest potential. There are many ways to learn about this form of advertising. For instance, many people have signed up for a PPC course in which they learn the basics.
If you still need more convincing about why you should take PPC advertising seriously to grow your business, here are some benefits.
Easily Track Your Business Goals
This reason is by far the most beneficial. You cannot make imperative changes to improve your business and marketing goals if you do not know the numbers. From brand exposure and thought leadership to lead submissions or e-commerce sales, virtually any type of conversion goal can be tracked. PPC encourages nurturing and serving your business and marketing goals through advertising content downloads, seeking newsletter signups, contest entries and pushing for app downloads. It can also support the sales funnel and the path that your potential customers go from awareness about your business to being full-blown customers.
Quick Results
PPC allows you to target people outside of people that may already know your business. This opens doors for your business to find new potential customers. Since most of the work, like marketing research to campaign build-out, is done within the PPC advertising platform your business can get quick results with very little involvement of your development teams. This is unlike SEO, which can sometimes take a lot of time and attention to get the same type of traffic that Google Ads offers within minutes of the launch.
First Look Advantage
There are about 40,000 searches ever second and 3.5 billion searches per day. When you use PPC advertising, your ads appear above the search results. That means when someone is searching for products and services that your business offers, your ads will be the first thing they see. This increases the chances of converting search traffic since you are one of the first options potential customers can click on.
Drive Offline Sales
Consumers are more and more consulting search engines to help make their buying decisions. For this reason, customers are more likely to come into your store or make a physical purchase if they have seen one of your ads online. The transaction may not have taken place online but they became aware of your brand online, and it translated to a sale offline.
PPC advertising is crucial to growing and expanding your business as well as converting online traffic to offline sales.
- DISCLOSURE – This post has been written by an outside source
