One of the best ways to increase your business is to expand your branding. What brand are you projecting today? How can you reach more people? We have some ideas.
Here are 7 options to expand your branding:
1. Change Your Social Media Profile Pictures
If you want to connect with a new group of people using social media, change your social media profile pictures. Try changing them every day for a week, and see how many new likes or follows you get as a result. You can even try it out as a contest with some friends.
2. Promote on Different Websites
Do you have a website? How about Facebook? Twitter? Tumblr? Post the same article on all of them and see who gets a boost in traffic. If one website is getting more traffic than another, consider making your articles only available there.
3. Change Your Email Signatures
You can easily change your email signature to include links to your social media accounts or a link back to your website. You can even put a link to subscribe to your newsletter. This is a really easy option that doesn’t take much time at all, but it has the potential to increase traffic by ten-fold.
4. Wrap Your Company Vehicles
If you own a company, try wrapping your company vehicles to promote your business. You can go the simple route and get a bumper sticker or make it really official with a full-body wrap. Try business car leasing to have all your sales people drive the same vehicles too.
5. Write Articles for Other Websites
Do you have enough knowledge of your chosen topic to write an article? Maybe someone else is lacking that knowledge. Write an article and pitch it to a website, magazine or blog. If they like your article, you could earn yourself a nice check and even more exposure for your brand!
6. Use Social Media as Promotional Tools
If you own a business, social media can be a great way to generate buzz and keep in touch with your customers. Post pictures of what you’re working on or pictures from an event, and see if people comment. Try using hashtags to get exposure for a brand new product, and give it a hashtag to go along with it. If the product is great, you’ll see shares in no time!
7. Host Contests on Social Media
Do you have a large social media presence? Why not use it to your advantage and host a contest or giveaway? You can use a tool like Gleam.io to make it easy to run, and they even offer some cool options for running giveaways. If you already have an audience, this is a great way to expand your brand and offer more value to your existing fans.
In Conclusion
Depending on what industry you’re in, some of these options may work better than others. Experiment with a few and see what the results are! As long as you focus on creating valuable content for free, it shouldn’t matter if your goal is to generate exposure or gain customers. With time, you should be able to see at least a little success from your efforts!
