You’ve always wanted to start a residential cleaning company, and you have finally managed.
You’ve registered the business, hired, bought the necessary equipment, and even recruited a few guys to work with as you strive to increase the clientele.
The good thing about a cleaning services business is that you hire staff as the demand grows, but you need to have thought about your brand design and created several well-embroidered workwear. Here are tips to help you grow fast.
Market Intensively
Understandably, you are a professional cleaning service provider and not a marketer, but your new business will not survive long without a proper and intentional marketing plan.
Spread the word out that you are in business and use several channels such as brochures, social media sites, word of mouth, and create a website.
You may want to spend some money on marketing, which will pay off faster and create a more targeted marketing campaign.
Additionally, think about incentives to new customers or anyone who recommends your services.
Hire Right
Because you will be entrusting strangers with your clients’ homes to not only offer quality services but to show high work ethics, you need to take time when choosing your employees.
Create time to know your employees well and instil high work values such as honesty, reliability, and professionalism.
You will quickly run out of business when your clients don’t trust your employees. Because you can’t be everywhere supervising the work, make sure you get the right staff and don’t entrust them with too much responsibility at the start as you build trust.
Also, make sure to request client feedback after service delivery to ensure you keep the right staff.
Train Right
Even when you hire professional cleaners, take the time to teach them how things are done in your company.
Teach them how to choose and operate different cleaning equipment and use chemicals depending on the stains’ surface and type. Skilled employees offer better services that help retain satisfied customers.
Be Different
There may be hundreds of other cleaning service providers in the area, some more established than yours, making the competition stiff.
Creating a unique brand makes it easier to penetrate the market and command better rates. For instance, you can choose to offer green cleaning services where you use environmentally friendly chemicals.
Many people are looking for eco-friendly cleaning solutions for their homes and maybe eager to work with you.
However, you can offer regular cleaning services but let your customers be aware of the green cleaning services, giving them a choice between the two.
Be Tech-Savvy
There are technological improvements in the cleaning service industry that make your work more professional and impressive.
Technology makes it possible to work on demanding cleaning jobs and creates a faster result.
Learn the technology advancements in the industry and gradually invest in the same.
For instance, when buying buffers and power washers, the latest technology may make it easier to use equipment that does a better job than manual cleaning.
With patience and the right strategy, you can gradually build a vibrant cleaning service business that is not only competitive but dependable.
- DISCLOSURE – This post has been written by an outside source
