Hoarding is a type of drama which is used when a building is being moved or refurbished. When you are walking down the street you may come across a large piece of hoarding with building work being carried out behind it. You will notice that this hoarding will usually have advertising on it, and this is what we want to talk about today.
Marketing your business is a fun task which can involve many different diverse options, from email to flyers, social media to phone calls, and even billboards and bus stops can be used. But why choose hoarding over some of the other forms of advertisement out there?
High exposure
When you are walking down the street or in a shopping centre, you will most likely pass a few of these type of adverts on your journey. Think about how densely populated cities and shopping centres can be. If you bought a spot from an internal hoarding supplier, you could have your name displayed to 10s of thousands of people every single day. If that isn’t a number which impresses you, then we don’t know what will. The people who will pass this hoarding will be from all different backgrounds and will be all different ages too. You will be exposed to a much broader spectrum of people as well as a higher volume.
Environmentally friendly
If you are a company who is worried about the environment and tries to be as ethical as possible in your practices, you will be glad to know that hoarding is a great choice for advertising your business. The pieces of hoarding are 80% recycled which makes them incredibly good for the environment and will put your conscious at ease.
In house design
The beauty of buying a spot on a hoarding billboard is that you will have the access to a design team who can make the graphics for you. All you need to do is let them know what you require and they will make a billboard design for you, this saves you money and time with sourcing a graphic designer yourself.
It registers in people’s minds
We all know the power of an image and a logo on the public. Even if someone has never heard of you before, if they see a huge, stunning image with your logo and message on there, they will subconsciously retain the information and will be much more likely to come to you if they ever require your service or product. Clever imagery can be 90% effective in getting people to remember who you are and what you do.
In short, a billboard can be a brilliant way to market your business whether you are a multinational corporation or a small home business. It will get your name in front of tonnes of people, increase the likelihood of a sale and make sure you are recognised amongst your competitors. If you need a new way to market your company this year, it is definitely worth the investment.
