So, your small online business is set up. You’ve set up your web page, come up with a brand name and got your copyright in place. You’ll be glad to know that the vast bulk of the hard work is complete and out of the way. But that’s not the end of the hard work you’re going to invest in your company. You still have a few obstacles to overcome before you see the profits start to spill in. The main task? Making your business stand out amongst the rest. The internet is awash with a sea of new startups. So you really need to make yours shine to bring the customers in.
Here are a few simple tips and tricks to help your startup shine.
Effective Web Design
When you specialize online, your site is essentially your storefront. It’s what your customers will see first before adding your stock to your basket. So make it stand out. Know your target audience and ensure that your design caters to their tastes and aesthetic. If your goods are for the elderly who may not be so tech savvy, ease of use will be one of the most important aspects that you need to prioritize. Focus on content over appearance. If you are catering to the tech savvy, you can begin to focus your efforts on appearance and sleek design.
Advertising
Your site can be stunning, but what’s the use if nobody can find their way to it? The key to directing traffic to your site is effective advertising. This is an area where you’re more than likely going to have to reach out for exterior help. Specialist companies will bring the masses to your site in droves. A good seo and ppc company will get your site at the top of search engine results. You can also have your advertising directed to appear on the social media feeds of those who have recently searched for similar products and competitor companies. This will mean that your products are being shown to those who have a genuine interest in purchasing them. You can also branch out into tangible advertising. This includes posters, leaflets or even billboards leading people to your site.
Set Up a Mailing List
The key to consistent customer exposure is communication. You need to keep in touch with past customers as well as reaching out to new ones. So set up a mailing list. Tempt customers to sign up by offering special discounts. Once they’re signed up, you’ll be able to keep in touch, informing them of special offers, events and sales.
Consistent Branding
Keep your branding consistent throughout your advertising, web design and all other areas. This means using the same color schemes, font types or styles and a consistent brand logo. Consistency will link all of your products together and create consumer familiarity with your brand. They will also begin to associate certain colors or styles with your product. The more often you’re in their mind or thought process, the more times they’ll return and make sales.
