I can tell you 100% hand on my heart, I’ve had my fair share of mailing list hangups.
Let me share a few…
I don’t need a mailing list, people will just follow me on social media…. Nobody opens them anyway (nobody meaning somewhere around 50%)… It’s not worth the time and effort…
Oh there was more, but you get the idea.
All I can say to you now, is that I wish I’d got my act together with my mailing list at the very start of my business.
The way I now see it is that building my mailing list is a wonderful way to build stronger relationships with people who are GENUINELY interested in my business. As for sales and clicks, well it’s a numbers game. No, not everyone is going to open your emails and even less are going to click on your links and then even less are going to buy from you, ever!
But that doesn’t mean your list is not valuable. Focus on the people who are opening.
Let’s deal with these mindset issues regarding building a mailing list.
For me, the biggest realization was this. I OWN my mailing list and have 100% full control over it. I don’t own social media platforms like Facebook and twitter… and I certainly don’t have any control over who they actually show my posts to.
Invest in the thing you own more than the place you share space with millions of other people. I know there may well be people who’ll have something to say about this, but that’s my opinion.
I also worried that people wouldn’t want me sending them emails too often. My advice here is get a plan of action. Set a schedule for your emails and stick to it.
In my accountability and productivity coaching sessions, the issue of newsletters (emails to your list) often comes up. People will tell me they’re not consistent with sending out emails and they will often leave it for months without sending anything. I’ll ask them to schedule in when they will send emails out and they will often say “Yes, I’ll send a weekly email” full of excitement.
The intentions are good, but all too often the reality falls short.
My advice if you can relate to this scenario is go for a monthly email on a set day each month. Plan it out in advance and schedule it. You can always add new things at the last minute.
Also if there are things that come up during the month that are time sensitive, such as an offer, you can then send a really quick email in between to let them know. This helps build continuity and helps make your readers feel valued.
Let’s look at some email mailing list stats
People will often tell me that they are disheartened by their mailing list stats, saying things like hardly anyone opens my emails and even less ever click on anything. Remember, I know that feeling well.
Well let me share these benchmark stats from Mailchimp and these are not just relevant to MailChimp users, do a search and you’ll see.
The first time I saw stats like this and was able to compare my stats with the average stats I was amazed. My open rate and click rate were higher than the average. So I wasn’t a failure after all?!?!
Click on the image to find your industry average.
Having this information really helped me put things into perspective and I hope it will help you too.
MailChimp also have some useful TIPS to Improve Your Stats
The next big A-HA! moment came after a launch I had done, was a bit of a disappointment to say the least. But before I tell you about that A-ha moment, read this and have a play.
How many people do you need to get in front of to make the sales you want?
I absolutely love this little resource from Jody Jelas. It’s called the Boom! Profic Calculator.
You can type in how much you want to make and the price of your key product and it Magically (okay it’s not really magic) calculates and crucially tells you how many people you need to get in front of. Now Jody’s formula is based on JUST 1% of people watching a sales video converting to an actual sale.
Here’s where the second big A-HA came in for me.
If just 1% of my mailing list actually buys anything I tell them about, how many people do I need to have on my list?
The answer is A LOT!!!!!
That’s when I got cracking on my mailing list. Now I’m not saying I’m the email list building pro. No way, not by any stretch of the imagination. But I know now how valuable my mailing list is and lucky for us, I know someone who is a pro when it comes to email list building and email marketing.
Introducing the wonderful Kate Barrett from Shine a Light Media
3 awesome tips to make sure you’re sending out great emails to your list from Kate Barrett
About Kate and how to get in touch with her.
Kate Barrett is the founder of Shine a Light Media and The Email Marketing Academy, providing email marketing consultancy and training. With over 10 years’ experience working directly on client email marketing programs for organisations including Nissan, M&S and adidas, Kate has a proven track record – increasing results from opens and clicks to sales. Speaking, blogging and being a member of the DMA Email Council mean that Kate is always up to date with the latest email marketing news to feed her passion for the industry.
3 final tips from me
Set yourself two goals
I recommend that you set two types of goals for your email list. Set one actionable goal ~ This would be something like I will send an email out to my list on the 5th of every month or I will have my opt-in set up by the end of this week.
Then set an intention goal ~ This is a goal you intend to reach by a certain date. Such as. I intend to have over 1,000 on my mailing list by the end of the year.
I have to put my hands up, I haven’t always done this but I now make it a priority. It makes a difference.
Plan it in
Schedule your time for creating your email and don’t leave it until the last minute. You can prepare your email over the course of a few days or even a few weeks, then on the day you have scheduled your email to be sent out to your list, you can simply read through the email you’ve already prepared and add anything relevant to that day.
Over to you