Do you have a website? If you don’t, you might just be missing out on expanding your own dreams in business, and reaching the customers who really want to buy from you. When it comes to advertising, which is mainly done online nowadays, your own website is going to be your main source of traffic and revenue. Yes, there’s plenty of ways to set out a webpage, but you want to get on a personal level with the customers themselves, to make sure they see what they want in you. Here’s a few ideas about what the customers really want to see when they visit you.
An ‘About Us’ Section
People want to know who you are and where you came from, whether for their own personal tastes or out of genuine curiosity. This is where you can really make your small business and its humble beginnings shine.
Did you quit your 9-5 gruelling job for something you were more passionate about? Or maybe it’s a mother and son project you’re truly proud of that represents unity and familial love. Either way, let people read up about that and decide for themselves on your sustainability, if that matters to them, and clue them into what sets you above the competition.
An Easy Navigation Format
Make sure people can find things first of all. If you don’t have a search bar for them to instantly look up a product or page, they’re guaranteed to get quickly frustrated with you. Make that implementation the first port of call when it comes to coding in your first steps.
Similarly, have everything tagged in the correct, relevant places if you use blog posts or the like on your website. Let people follow their own lines of questioning.
Creativity in its Format
People need things to catch their eye and stimulate their sense and emotions. No one wants to see the same bland layout on each web page they visit, not to mention the the simple unoriginality in that that no one would be proud of. That means when it comes to creating your own website, you need to be creative with how you present it. People want to see character in the colors, words, and themes you use, which also help to show off how great of a business you are. It’s all advertising in itself at the end of the day.
This can be quite hard to set out on your own though, so don’t be afraid to get in touch with webmasters. You can hire out some Web Design if you need the extra help, or want to take the stress of learning how to code off your shoulders, and then work professionally with a team that really has your webpage layout idea at heart. Get customers better invested in your product like this.
Customers can be very picky, and we’re not going to be able to please all of them, but we can follow the general trend in their website habits.