Getting a buzz around your product is something that can help you brand and boost your direct sales. But how easily can you use the tools at your disposal to whip up a frenzy around what you are selling? Read on to find out.
Physical events
Physical events can be very useful for person to person selling. It doesn’t even have to be something big. As just a small demonstration, party, or even sample stand in a popular supermarket or department store can work really well. This is because it’s a chance to get the benefits of your product out there to real life shoppers on the ground. Making them much more likely to put their hands in their wallet and make a purchase.
Of course, that doesn’t mean big flashy events aren’t a good idea either if you have the budget. But remember, they usually have to have some interactive, or entertaining element like a pamper party or cooking demonstration. No one wants a boring PowerPoint on your product, as they will end up feeling like they’re in a time share presentation.
Social media
Despite the fact that it is possible to rely too much on social media, it is still the main channel for creating a buzz around what you are trying to sell, and it can be very useful in the person to person market. This is because it pretty cheap to create content for this platform and get your message out there.
Just remember to be creative in the way that you do it. Viral videos that work on psychological associations, rather than ramming your product down people’s necks are a good idea. As are promotions and special offers available for a limited time, which create a call to action. Something that also encourages sharing and reviews.
Use your networks
Networks really are the essence of person to person sales anyway, meaning they are very important here. They are of course a useful way to create a buzz around your product. As using people that you are already close to market your product such as friends and family is a quick and easy way of spreading the word to a large group that you wouldn’t otherwise have access too.
Remember though, you do have to use your network right for maximum success. So check out articles like 10 networking tips that every marketer should know. As there you will find some vital info on how you can best manage your networks to your advantage for direct sales.
Social and environmental responsibility
Lastly, another great way of creating a buzz for person to person sales success is to find that thing that connects with you customer on a personal level. Social and environmental issues are great for this, as they are very much in the public consciousness at the moment.
That means by emphasising the environmental friendliness of your product, or pointing out how your company is being socially responsible you can create a positive buzz around your brand. Making people feel more justified in buying from you.
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