It’s no secret that there is a rise in people using their smartphones to access websites nowadays. That’s why it’s so important to get everything geared up and ready for your business, making your site accessible in many forms.
Not only do you have to rely on good old fashioned desktop, but expand past mobile sites and consider using apps as well. It’s something that your company will definitely benefit from and be able to hopefully capitalise from as well.
Think About The Customer
You need to remember that it’s not just you who will be accessing the site. You need to put yourself in the shoes of the customer.
If you aren’t providing an interface which is easily accessed and used, they will log in once and then swiftly delete.
Make everything as easy as you can for them – the quicker you can log on find what you need, the more time your customers will spend focused on your brand.
Not only do you need to think about them, but you also need to consider how you can utilise them to benefit your business. How does one do this? It’s simple once you know how – you capture their data.
Whether you are doing an initial sign up to access your app or having in-app purchases which require for them to note down their details, this is something that will be imperative towards further marketing for your business.
Keep It Working
There are a lot of test metrics that you have to be able to utilise to ensure that your app, mobile site and desktop site are all working perfectly.
They focus on the interface that you are using and see what bugs and issues need fixing. There is a testing tools list online for you to be able to look at to decide which one fits in with what you have created the best.
It may be that you have a response action on these apps in which the customer can relate back to you everything that they have come across on the site that they have accessed which isn’t working correctly.
Just as with the interface being navigable, any issues which aren’t fixed quickly can mean disaster for your business; your customers will simply disengage and delete.
Think of Expansion, Consider Deletion
Not only do you have to consider the expansion of your site across these platforms, but you also need to consider what really isn’t working.
If you have a social media page which isn’t getting enough interaction, you’d stop using it or delete it altogether – so why isn’t this same for pages of your website or app?
There are tools that you can use upon the platform that you are creating (test metrics can be good for this as well) which focus on the traffic which you are receiving to each page.
Listen to it, note what needs changing and get it done ASAP. Customers are fickle, and you need to keep them engaged to keep them on side.