You’re always told that a business website is essential if you want to market your company properly and gain a lot of new customers. However, there are many cases where businesses are making website mistakes that are costing them. Here are the three biggest ones damaging your company:
You’re Not Updating Your Pages
Too many of us are guilty of owning a stagnant business website. What this means is that you create a site and just leave everything exactly as it is for many months and years. You never update your pages, and this can have a negative effect on how well your site performs. As it shows here https://www.34sp.com/blog/7-great-reasons-to-keep-your-website-updated/, there are many reasons you should keep your website updated. If you don’t, it can lead to your site dropping down the search engine rankings and seeing less web traffic. Furthermore, if your business site is never updated, you might be displaying wrong information to consumers. This could include wrong contact information as you might have moved to a new business address. Or, it may show outdated services and prices that have changed. Therefore, it’s very important to keep updating your website as often as you see fit.
You’re Not Optimizing The Homepage For SEO
Most people believe they’re optimizing their home page for SEO as they do everything they do on other pages on their site. The thing is, using loads of keywords and building links don’t have the same effect on your homepage. As illustrated in this article here https://seojet.net/blog/homepage-seo, homepage SEO is more about brand building. It’s been discovered that Google tends to rank websites that have built a strong brand and proved their trust. So, to improve SEO on your homepage, you need to focus more on building your trustworthy brand rather than the other typical things. You can still use keywords and build links as well, it’s just brand trust that needs most of your attention. Your homepage is the main page on your site, the one most people will link too, which is why you must focus on building your brand.
You forget About The Mobile Market
Recent marketing stats and figures show that there’s been a massive growth in the mobile consumer market over the last few years. What these stats show is that there are more and more people viewing websites on their smartphones/other mobile devices than ever before. More specifically, there are cases where consumers are spending more time on their mobile devices than their actual computers. For this reason, forgetting about the mobile market and not designing a mobile-friendly site is a huge mistake. Without a mobile-friendly website, your business will miss out on a lot of mobile traffic as Google penalizes sites that aren’t fully responsive. Not only that, but any traffic you do get will leave right away as they can’t deal with slow loading times and a website that doesn’t fit the dimensions of their device.
Avoid these mistakes if you want your business site to be as amazing as possible. Consequently, you’ll end up with a responsive website that ranks highly and brings in a lot of traffic.
